By Huatong Sun
The call for and chance for cross-cultural expertise layout is speedily emerging as a result of globalization. despite the fact that, all too frequently ensuing applied sciences are technically usable, but can't be instantly positioned to significant use through clients of their neighborhood, concrete contexts. help for concrete person actions is often lacking in layout, as help for decontextualized activities is usually the point of interest of layout. sunlight examines this disconnect among motion and which means in cross-cultural know-how layout and provides an cutting edge framework, Culturally Localized person event (CLUE), to take on this challenge. Incorporating key suggestions and strategies from task idea, British cultural stories, and rhetorical style conception, the CLUE technique integrates motion and which means via a dialogical, cyclical layout procedure to layout know-how that engages neighborhood clients inside culturally significant social practices.
Illustrated with 5 in-depth case experiences of cellular textual content messaging use through students and younger pros in American and chinese language contexts spanning years, solar demonstrates expertise created for culturally localized person event mediates either instrumental practices and social meanings. She demands a metamorphosis in cross-cultural layout practices from easily using cultural conventions in layout to attractive with social affordances in response to a wealthy realizing of significant contextualized job. in the meantime, the shiny person tales at websites of technology-in-use exhibit the facility of "user localization" in connecting layout and use, which solar believes is key for the luck of an rising know-how like cellular messaging in an period of participatory tradition.
This booklet can be of curiosity to researchers, scholars, practitioners, and a person who desires to create culture-sensitive expertise during this more and more globalized international that calls for complicated suggestions and methods for culturally localized, participatory layout.
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Additional info for Cross-Cultural Technology Design: Creating Culture-Sensitive Technology for Local Users
However, to make a fair judgment, this problem must be examined against a wide background. It not only occurs in cross-cultural design practices, but it commonly appears in current IT product design and development as well. Since traditional usability research tends to regard usability as an isolated quality, it ignores the sociocultural context surrounding the artifact, and technology use is often decontextualized (Adler & Winograd, 1992; Brown & Duguid, 1994; Spinuzzi, 1999b). Unsurprisingly, cross-cultural design—a subfield of technology design and development—experiences the same problem, a disconnect between action and meaning.
However, the newly built well suffered an incident shortly after it was completed: It was buried with big stones and could not be used. Assuming it was a mischievous act from naughty kids, designers removed the stones and fi xed the well. To their dismay, the well had another incident a few days later; this time the electric pump was damaged. After some covert investigation, they found the damages done to the well did not come from naughty children as they had believed, but from the target users who they expected would most benefit from this well—young women of the village.
13) with a sociological sensibility, it is still too early to expect coherent interpretations of the fi ndings on the global level for two reasons. First, it is more difficult to conduct a large-scale, qualitative study across societies and cultures than to do a quantitative project like the GLOBE study methodologically. Second, there is an internal tension between “contextualized interpretations” brought by fieldwork methods and “standardized data collection” of multinational comparisons (Livingstone, 2003, p.