By Maurice Berger
This anthology takes us past the prestige of masculinity itself, wondering society's and the media's normative innovations of the masculine, and contemplating the level to which women and men can go beyond those stereotypes and prescriptions.
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Extra info for Constructing Masculinity (Discussion in Contemporary Culture)
Below are examples of some of the stories that were repurposed from Hollywood productions, or more specifically, ‘Bollywoodnized’. India’s film industry is centered in Mumbai, formerly known as ‘Bombay’, hence ‘Bollywood’ (Bombay + Hollywood), the name given to India’s film capital (Ramanathan 2008). Earthwit provides a list of the top ten Bollywood movies copied from Hollywood. As an example, three out of the ten listed on the Topyaps website are listed here: 1. Kyon Ki (One Flew Over the Cuckoo’s Nest): This was a brilliant script that had brilliant direction and so-so acting but it was all 38 Transmedia Storytelling and New Era of Media Convergence stolen from the Oscar winning One Flew Over the Cuckoo’s Nest, starring Jack Nicholson.
At the same time, some countries are Media Convergence’s Impact on Storytelling 37 already prominent in film production around the world, and India is one of them. 1 The Hollywood System Abroad: Hollywood to Bollywood US films still dominate the global film market, but America is no longer the number one filmmaking nation. India is the number one filmproducing country in the world. And the Dubai Government is one of the most forward thinking governments in the world. It has worked consistently towards the development and strengthening of new industries and commercial enterprises to replace the wealth generated from oil.
Digital storytelling, which has made its way into higher education, is explored both singularly and collectively as a pedagogical tool that can expand transmedia practice. The chapter also sheds light on the Internet as a source of information, entertainment, and education; it integrates media and content, audience and advertising, and reconsiders the meaning of the brand as behaviors and a source of production. Transmedia storytelling is also viewed from a theoretical perspective. Established media are eroding, and this chapter shows how this is providing opportunities for both media and education.