Download An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati PDF

By Dominic Strinati

An creation to Theories of pop culture is widely known as an immensely helpful textbook for college students taking classes within the significant theories of pop culture. Strinati offers a severe evaluate of the ways that those theories have attempted to appreciate and review pop culture in glossy societies. one of the theories and ideas the booklet introduces are: mann tradition, the Frankfurt college and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This re-creation offers clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.

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There are notable similarities in these respects between mass culture theory and the Frankfurt School’s analysis of modern culture. However, the Frankfurt School does have a more systematic idea of the role an avant-garde can play as the guardian of truth and values in an age of mass culture. Leavis puts forward a somewhat comparable argument in pointing to ways of preventing mass culture from undermining literary standards and destroying the reading public. What she argues is that the cultural rot can only be stopped by the efforts of a committed intellectual elite: ‘all that can be done, it must be realised, must take the form of resistance by an armed and conscious minority’ (1932:270).

This ideology of mass culture appears to be more prominent as a public discourse about cultural evaluations of what is good and bad. It underpins the confident critique of the series as yet another example of Americanised mass culture. From this point of view, Dallas serves as a resonant symbol of the Americanisation of Europe. By contrast, the ideology of populism, which tolerates, in an equalitarian way, different kinds of cultural taste and accepts that people know what they like, is used to account for the pleasures the viewers who liked 44 MASS CULTURE the series derived from watching it.

Leavis 1932:35)9 Her study is designed to show how the serious, high-brow novel is next. According to MacDonald, mass culture is a threat because it is a homogeneous culture which levels down or debases all culture. ’ He therefore concludes that ‘mass culture is very, very democratic: it absolutely refuses to discriminate against, or between, anything or anybody’ (MacDonald 1957:62). This argument is clearly similar to those we hear today regarding the postmodern traits of contemporary culture.

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