By Deana A. Rohlinger
Weaving jointly analyses of archival fabric, information insurance, and interviews carried out with reporters from mainstream and partisan shops in addition to with activists around the political spectrum, Deana A. Rohlinger reimagines how activists use numerous mediums, occasionally at the same time, to agitate for - and opposed to - felony abortion. Rohlinger's in-depth pics of 4 teams - the nationwide correct to lifestyles Committee, deliberate Parenthood, the nationwide association for girls, and anxious girls for the US - illuminates while teams use media and why they may decide to keep away from media cognizance altogether. Rohlinger expertly finds why a few activist teams are extra determined than others to draw media recognition and sheds mild on what this implies for coverage making and criminal abortion within the twenty-first century.
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Additional info for Abortion Politics, Mass Media, and Social Movements in America
Similarly, an organization may take a strong public stance on a policy and privately bemoan the fact that it has been dragged into the debate at all. Public image is a marketing tool that groups use to attract support to their cause and to navigate a changing political environment. Organizations trying to grow and maintain support for their groups will make distinctions between the “front” and “back” stages and tailor ideas to each. The extent to which a group’s public image will be used as a marketing tool varies by organization.
As such, it is unlikely to turn away mainstream media opportunities when they are available, even when these opportunities promise to reﬂect the organization and the issue in an unfavorable light. A group with a weak organizational reputation trades media attention for favorable media attention, which can create other media dilemmas. For instance, if an organization receives negative coverage, activists must then decide whether or not (and how) to respond to the bad press. Dealing with negative coverage will be particularly tricky if the group ﬁnds itself engaged in a heated and long-term political battle.
An organization, then, might ﬁnd itself locked in a high-stakes political battle about which the broader public has limited knowledge. toward a choice-centered understanding of mass media The current conceptualization of the “journalistic ﬁeld” emphasizes the importance of economics to output, which ignores the fact that different kinds of venues may take cues from one another without being in direct competition (Rohlinger et al. forthcoming). Mainstream journalists pay attention to stories circulating in the “Twittersphere” and incorporate the ideas they read into their work (Hermida 2010; Lasorsa, Lewis, and Holton 2012).