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By Catherine Dawson

For someone who has to behavior a study venture and doesn't have time to battle through advanced learn textbooks, this updated guide explains technical jargon in a concise approach and comprises sensible examples to demonstrate the problems raised.

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Extra info for Practical Research Methods: A User-Friendly Guide to Mastering Research Techniques and Projects

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This chapter gives a description of the methods of interviewing, focus groups, questionnaires and participant observation. Chapters 7–10 will go on to describe in detail how to use each of these methods. INTERVIEWING In social research there are many types of interview. The most common of these are unstructured, semi-structured and structured interviews. If you want to find out about other types of interview, relevant references are given at the end of this chapter. Unstructured interviews Unstructured or in-depth interviews are sometimes called life history interviews.

2000) Doing Qualitative Research Differently: Free Association, Narrative and the Interview Method, London: Sage. Schwandt, T. (1997) Qualitative Inquiry: A Dictionary of Terms, Thousand Oaks, CA: Sage. Van Maanen, J. ) (1983) Qualitative Methodology, Beverly Hells, CA: Sage. A. (1991) Surveys in Social Research, 3rd edition, London: UCL Press. Fowler, F. (2001) Survey Research Methods, 3rd edition, Thousand Oaks, CA: Sage. Marsh, C. (1982) The Survey Method: The Contribution of Surveys to Sociological Explanation, London: George Allen and Unwin.

This is called sampling. In quantitative research, it is believed that if this sample is chosen carefully using the correct procedure, it is then possible to generalise the results to the whole of the research population. For many qualitative researchers however, the ability to generalise their work to the whole research population is not the goal. Instead, they might seek to describe or explain what is happening within a smaller group of people. This, they believe, might provide insights into the behaviour of the wider research population, but they accept that everyone is different 47 48 / P R A C T I C A L R E S E A R C H M E T H O D S and that if the research were to be conducted with another group of people the results might not be the same.

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